Deep fakes vs Fakes

Few days back one message made rounds on all social media platforms and news channel

The news was of death of well known model on account Cervical cancer, this was a news piece out of the blue and the news of sudden death because of cervical cancer, caught the attention of the entire nation, few shocked by sudden death and few speaking about the perils of Cervical cancer.

For those, who read about the death, the entire algorithms, across platforms for the public at large optimised to feed details, reasons, vaccination and medication. This lead to a lot of awareness and conversations, few agile pharma companies immediately pumped ads on prevention of Cervical cancer, riding the wave of this news.

Industry, fellow models and actors posted their condolences, few expressed grief and there were few talks on this across news channels.

The next day, appeared a Instagram message by the model in question, she shared the message that she was very well alive, healthy and message which created this media outburst was planted by her marketing team, she took a moral high ground approach and termed this initiative a way to bring in more awareness on Cervical cancer and conversations. Around the prevention. she took pride at the fake news and it's attention.

She mentioned that there few backers for this campaign, when her team tried to bring in sponsors.

This was a deliberately planted fake news and had other interests, than the one states.on the business on showbiz the metrics of views is the measurement of one's popularity.

In the era of deep fakes taking centre stage, this act o lf self sponsored fake news and acts, is there a need to regulate these and frame laws to regulate and penalise.

In this case the actor of the fake disclosed and intent and spoke the reality, in most cases, this becomes the truth and influences decision making

Fake olis more deep, till it is unravel. If there aren't any deterrent, this will rooted strongly in the system and blur the already faded lines between reality